Your website should talk back.

Every lead gets an answer. Fred is the AI agent that answers visitors from your own content, captures the lead, and books the job, in text or voice, 24/7.

276 leads captured in the first four days for one customer.

Proof, not promises.

The Ford Agency Prairie Lights Bon Air Service Company NTX Junk Removal Legendz Way

“The last AI I tried promised a customer it would cancel their policy. That’s a compliance nightmare in insurance. I was done with chatbots after that. Fred is different. Not because it’s smarter, but because it’s bounded. It’s been tested against the things that could get me in trouble, and it knows the limits. I don’t worry about what Fred might say. I already know.”


Mark Ford

Licensed Insurance Agent, The Ford Agency

“As a municipality, we cannot afford to experiment with unproven technology. Fred changed that equation entirely. In 28 days we captured 1,411 new contacts, and what surprised us most was how well it worked across every demographic. Seniors, young families, everyone engaged naturally. Fred eliminated the risk that usually keeps municipal leaders from adopting AI.”


Kelly Eddlemon

City of Grand Prairie Parks, Arts & Recreation

“This is the first time I could see AI work for me and my customers. And when I saw it respond in Spanish like we speak in Texas, I knew we could finally serve our whole community the right way. No more language barriers. No more lost calls.”


Martin Caballero

Owner, Bon Air Service Company

See all customer stories →

The agent that listens.

Talk to Fred.

Your current chatbot is costing you money.

Leads walk away.

Visitors get vague answers and leave without giving you their information.

One wrong response is a regulatory problem.

Healthcare, insurance, legal, finance. The AI does not know what it cannot say. You find out when it is too late.

Your content is wasted.

You have published hundreds of pages. Your chatbot ignores all of them.

Fred fixes all three.

Captures the lead in seconds.

Name and email before they leave. CRM sync runs in the background.

Stays in its lane.

Fred cannot give medical advice, legal counsel, or financial recommendations. The rules are built into the architecture, not bolted on with a system prompt. How Fred earns trust →

Trained on your content.

Your website, your documents, your voice. Fred answers like you would.

Fred listens. Fred knows your business. And Fred is never out of line.

Talk to Fred.

Fred’s on duty.

Real Freds, working real businesses, right now.

ON DUTY

Cal

Service Closer

Serves

Bon Air HVAC

Quotes the right service and books it on the spot, in English and Spanish.

ON DUTY

Dash

Concierge

Serves

Prairie Lights

1,411

contacts in 28 days

ON DUTY

Olivia

Loan Concierge

Serves

Lend With Me

Qualifies borrowers before they ever pick up the phone.

ON DUTY

Ben

Estimate Setter

Serves

Stellar Painting DFW

Turns “just looking” into booked estimates.

ON DUTY

Tex

Storm-Season Dispatch

Serves

Ameriana Roofing

Answers every call when the hail hits.

ON DUTY

Scout

Haul-Away Scheduler

Serves

NTX Junk Removal

Books the pickup while the lead is hot.

ON DUTY

JM

3PL/4PL Virtual Assistant

Serves

Legendz Way

On brand. On message. On the record.

OPEN

?

Next on the roster

Recruiting

Your business here

Your next hire goes live in about 20 minutes. →

Live in 20 minutes.

From zero to a fully-trained Fred on your site, faster than a coffee break. Typical setup, varies by site.

Step 01

Sign up for Fred Cloud or install the plugin.

No code, no developer required for either path. Start in our cloud dashboard or stay right inside your WordPress admin.


Step 02

Train Fred on your content.

Point Fred at your website pages, upload any documents you want him to know about, and pick the industry guardrail pack that matches your business.


Step 03

Launch and turn him on.

Set the voice, name your Fred, and hit the switch. Visitors start talking. Leads start coming in.


Know who to call first.

Every conversation lands in your CRM scored and explained. Hot leads stand out. Your team stops guessing.

HVAC

88

/100

Ready to act Purchase probability 87% Buying moment detected

Signed up for the premium maintenance plan covering two systems with priority emergency service.

Turning point

“We want the premium plan for both units. Can you start next month? Here is my contact info.”

See the full scoring math

Why this score

Contact details shared

84%

Engagement depth

72%

Intent quality

78%

Buying language

81%

Urgency

62%

Intent escalation

69%

Return visitor history

44%

Session continuity

51%

Content surfaced

66%

Content engagement

58%

Conversation duration

55%

Response speed

47%

Summary quality

63%

Abandonment recovery

12%

Interaction terms

Surfaced × engaged

60%

Buying × surfaced

67%

Engagement × intent

73%

Contact × urgency

58%

Dental

62

/100

Evaluating Purchase probability 58% No buying moment yet

Asked about full mouth reconstruction costs and financing options for extensive dental work. Comparing payment plans, no appointment requested yet.

Turning point

None yet. Still researching.

See the full scoring math

Why this score

Contact details shared

52%

Engagement depth

66%

Intent quality

64%

Buying language

49%

Urgency

33%

Intent escalation

45%

Return visitor history

28%

Session continuity

39%

Content surfaced

68%

Content engagement

61%

Conversation duration

74%

Response speed

53%

Summary quality

57%

Abandonment recovery

0%

Interaction terms

Surfaced × engaged

60%

Buying × surfaced

43%

Engagement × intent

62%

Contact × urgency

19%

Two sample conversations, details anonymized. One is ready to act. One is still comparing options.

See the results →

Enterprise architecture. Owner-operator pricing.

One platform price. You pay AI providers directly at their rates. No platform tax on every conversation.

Questions people ask Fred.

These are real questions, with real answers.

How is Fred different from ChatGPT or other AI chatbots?

ChatGPT and similar tools answer from generic training data. Fred answers from your own content: your website, your documents, your service descriptions. Fred also enforces industry rules checked on our servers before Fred speaks, not promised in a prompt.

Can Fred work for my industry?

Fred ships with 50+ industry and regional guardrail packs covering home services, healthcare, insurance, financial services, legal, automotive, travel, and more. If your industry isn’t listed, talk to us. Fred adapts to your rules.

Can I use my own OpenAI or Claude API key?

Yes. Fred uses your own API keys for OpenAI, Anthropic, Google, Grok, and ElevenLabs. Your provider bills you directly at published rates. No markup on every conversation.

How long does setup take?

About 20 minutes for most businesses. Install, point Fred at your content, pick your industry guardrail pack, and turn him on. Timing varies by site.

Put Fred to work.

Your next lead is on your website right now. Make sure someone answers.